In this conversation, Heather and Kristin discuss the importance of accessibility in the wine industry by relating a consumer’s journey in wine to Maslow’s Hierarchy of Needs. The discussion highlights the significance of understanding different consumer mindsets before they purchase or drink wine, and the necessity of communicating effectively with all wine lovers, from novices to enthusiasts.
Chapters
00:00 Understanding the Wine Journey
00:16 Maslow's Hierarchy of Wine Needs
10:16 Redefining Wine as an Everyday Beverage
11:36 The Language of Wine Marketing
20:08 Understanding Your Audience in Wine Marketing
23:51 Breaking the Rules of Wine Consumption
24:47 Celebrating Wine and Life's Moments
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